Fresh research and insights on how consumers use social media for shopping.
The DX Academy is a think tank that researches how consumers buy online. Chaired by Charles Nicholls, an ecommerce veteran, with more than 20 years online consumer behavior research experience, he is also an independent media commentator, writer and presenter on how we buy.
Research reports
The State of Social Media Advertising
The #1 brand goal is to acquire new customers. Learn how brands use and measure social media today to gain new customer engagement and revenue.
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How Impulse Purchases Can Harm Your Brand
Brands are using Social Media to promote their products and deals. But is impulse buying really helping their business grow.
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Social Commerce Returns Playbook
Key Strategies to avoid product return frustrations.
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Mystery Shopper Research Report
SimplicityDX have benchmarked the social commerce customer experience of Instagram's 26 launch checkout brands. With an average brand score of 77%, there are many lessons for all.
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Annual State of Social Commerce Research Report
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What Gen Z Thinks About Holiday Season Shopping 2022
In this new first party data report, we dig deep into the hearts and minds of Gen Z to reveal the future of social shopping.
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"Social is a massive opportunity to drive more revenue. It’s very clear, though, that best practice is to direct engaged traffic to the brand site to buy. It’s what most shoppers want, and it enables brands to build an ongoing relationship that turns a first-time shopper into a profitable, repeat shopper."
Charles Nicholls
Chief Strategy Officer for SimplicityDX
Product Videos
SimplicityDX Reinvents Social Commerce With Edge Storefronts
Welcome to our latest video, where we showcase how SimplicityDX is revolutionizing social commerce with our innovative Edge Storefronts technology.
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Reinventing Social Commerce - Demo
This short presentation and demonstration shows how to use SimplicityDX to create rich engaging storefront experiences to drive more revenue from social media.
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Edge Storefronts Explainer by SimplicityDX
Meet Jen, the modern shopper. She spends two and half hours a day on social and uses social media not only to keep up to date with friends, but also discover new products and services.
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A Demo of the SimplicityDX Edge Storefronts In Action
Are you looking for a new and innovative way to take your social commerce game to the next level? Look no further than SimplicityDX and their newly designed Edge Storefronts.
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"“Customer acquisition cost is a massive challenge for brands and retailers. Some brands now find it cheaper to acquire new customers by delivering personalized paper catalogs to their homes rather than acquire them via digital advertising. This would have been unthinkable just a few years ago when marketing through digital channels was a bargain.”."
Jordan Jewell
Analyst in Residence, VTEX
Webinar Videos
Mastering Social Media Advertising in a Post-Cookie World
Watch the webinar and learn practical strategies to boost ROI and stop wasting money on advertising.Consumers spend 2.5 hours on social a day but it's really hard to convert this into revenue.
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Webinar Social Commerce is Broken - How to Fix it?
Social Commerce webinar by leading expert Charles Nicholls.
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"The math of customer acquisition is broken, Brands are literally leaving money on the table as their customers click through from social to product detail pages. "
Ruth Peters
CMO, SimplicityDX
Research Summary Videos
See all videos
What Does Gen Z Think of the Holiday Shopping Season?
SimplicityDX, the edge experience company, announced its latest research report “What Gen Z Thinks About Holiday Season Shopping 2022”.
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Instagram Mystery Shopper - Researcher Interview
Charles and Aaron discuss the key Instagram Mystery Shopper report findings and lessons for brands.
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Instagram Social Commerce Report Summary
Charles Nicholls, Chief Strategy Officer at SimplicityDX and social commerce expert, outlines the main findings from the Instagram Mystery Shopper Report.
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The Cost of a Bounce - from Social Commerce to the Brand Site
In this summary video, Ruth Peters, CMO at SimplictyDX Academy, summarizes the findings from the latest research the Cost of a Bounce.
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Brands Losing a Record $29 for Each New Customer Acquired
On average eCommerce brands are losing $29 for every new customer acquired.
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State of Social Commerce 2022 Video Summary
SimplicityDX, the edge experience company, today published findings of its first quarterly 2022 State of Social Commerce impact study.
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