Fix the Customer Acquisition Crisis

At SimplicityDX we understand the eCommerce journey has changed. It increasingly starts at the edge and crosses multiple touch-points on its path to the brand site.

These multi-step journeys frequently cause a disconnect between the experience on social, and landing on the brand site. Customers bounce off in very high numbers and they move from the rich world of discovery to the transactional world of an ecommerce site.

Our mission is to transform commerce by cutting Customer Acquisition Costs in half and solve the Customer Acquisition Crisis.

The SimplicityDX Edge Commerce Platform is the first SaaS software to enable brands to build campaign microsites for every campaign, on any media, on any edge. Meaning, every piece of content, anywhere, can have its own engaging microsite, created in minutes by marketers or auto-generated by artificial intelligence (AI).

The SimplicityDX team is dedicated to your success and brings an unrivalled range of eCommerce expertise, gained from a wide spectrum of startups, eCommerce retailers and leading software companies.

The importance of good and honest customer support is never underestimated at SimplicityDX and helping you get the highest value possible from our services is always front of mind for the team.

A global customer focused team

Our North American operations are run from our U.S. headquarters in Boston, Mass.

Our operations in EMEA and the rest of the world are from our European Headquarters in Windsor.

Board of Directors & Advisors

Simon Murdoch
Managing Partner, Episode1

Highly experienced entrepreneur and early stage tech investor. Advisor & lead investor in SimplicityDX.

Experienced enterprise technology architect, board member and CTO at SimplicityDX.

Charles Nicholls is a social commerce expert and serial innovator. He has a deep understanding of how people buy online based up by more than 20 years of research.

Moritz Zimmerman
Advisor and Investor, 42CAP

A technology enthusiast. Disruptive tech has been a cornerstone of his life, and he wouldn't have it any other way.

Management Team

Charles Nicholls is a social commerce expert and serial innovator. He has a deep understanding of how people buy online based up by more than 20 years of research.

Experienced enterprise technology architect, board member and CTO at SimplicityDX.

Meet Lindsay Moore, a driving force behind SimplicityDX customer centric thinking. Find out how her passion is integral in our commitment to excellence.

Investors

42CAP are seasoned entrepreneurs turned investors. With Hybris and eCircle they previously built two of Europe's largest B2B software companies culminating in $1.6b cash exitsto SAP and Teradata respectively. The 42CAP credo Peers amongst Entrepreneurs is reflected in their investment approach, with which they support data- and technology-driven business models, product-focused founders and sustainable venture development. This background is appreciated by founder personalities, such as Nicolas Reboud (SHINE, Paris), Kristjan Vilosius (Katana, Tallinn), Gregor Stühler (scoutbee, Würzburg), Ben Askew(Packlink, Madrid), Konstantin Mehl (Kaia Health, Munich) and Alex Igelsböck (Adverity, Vienna).

Episode1 are a seed stage Venture Capital fund, investing in early stage software companies in the UK. The eight strong team is a combination of former entrepreneurs and experienced investor with connections with deep connections in Silicon Valley.

Episode1 are passionate about the technologies, the ideas and the business models that are reshaping the world. But most of all, they love the dreamers, the technologists and the creators that are making this happen. This means helping the founders across all areas of early stage company building, from hiring to refining the Go To Market strategy to making crucial introductions.

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