Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
Charles Nicholls
Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
Charles Nicholls is a social commerce expert and innovator in the ecommerce space. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as founding director and chief executive officer for SimplicityDX, the edge commerce company.
Charles has worked on strategy and projects for leading e-commerce companies worldwide, including Amazon, eBay, Google and many others.
Charles has been a contributor to publications including Practical Ecommerce, Digital Commerce 360, Mashable, VentureBeat, and ClickZ.
Recent Posts by
Charles Nicholls
.png)
Social Commerce: Why Instagram Shopping is Broken
Measuring Social Campaigns - Takeaways from ETail Boston 2023
3 Tips for Brands in Response to Meta’s Evolving Commerce Strategy
.webp)
Watch the Webinar - Mastering Social Media Advertising in a Post-Cookie World
.png)
What’s Going On in Social Commerce?
Selling to Gen Z on Social? Forget Facebook Shops
