The latest news and research insights from SimplicityDX and the Academy.

New research on Social Commerce shows customer acquisition crisis caused by dark social. The report shows that almost all merchants are struggling to measure the effects of social media advertising due to Dark Social patterns, impacting investment and costs.

SimplicityDX has been named as a Gartner Cool Vendor for Digital Commerce and the "Best Social Media Distribution software" award in the 6th annual MarTech Awards program conducted by MarTech Breakthrough.

The "Impulse Trap" shows that 48% of consumers made a recent online impulse purchase, 56% regretted the purchase. Read the report to find our why and how you can turn an impulse purchaser into a loyal customers.

SimplicityDX Academy surveyed 1000 US consumers to analysze the cost of a bounce for social referrals to the brand site. The research also considers the reasons, impact and advice from shoppers on how to stop them bouncing.

A big part of what we do at SimplicityDX is social commerce research. Many of our findings are in the press and here is a round up of the last few months activity, just in case you missed it.

The SimplicityDX State of Social Commerce Report shows that social commerce sales may have been significantly underreported, potentially by 245% . Download to learn the latest key findings in social commerce.

SimplicityDX research shows that the social commerce journey is troubling for both shoppers and brands. Coinciding with the study findings, SimplicityDX announced the immediate availability of its Instagram Benchmarking Service for retail brands, which enables retailers to benchmark their own Instagram shopping experiences against the 26 leading brands selected by Meta to launch Instagram Shop.

The report highlights the complexities of shopping at the edge. And the high levels of experience discontent, as shoppers step from the social network to the brand site.

Today, SimplicityDX announced the immediate availability of AI-powered Edge Storefronts for social commerce. With Edge Storefronts, brands can create multichannel and campaign-specific e-commerce stores in minutes.

New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales

SimplicityDX research finds Gen Z shoppers think first about Social Media for holiday shopping. Find out more about the significant discoveries in how U.S. Generation Z shop and their use of social media this holiday season.

As shoppers are shifting away from search engines and homepages to the edge, brands need to rethink the customer journey when people click through on social media to ensure a smooth experience.

SimplicityDX, the edge experience company, today announced new research findings that two-thirds of social shoppers are more cautious about shopping on social networks again after returning a product bought there.