As an eCommerce business owner, you know that getting traffic to your website is only half the battle. The other half is converting that traffic into paying customers. Despite using multiple channels to drive traffic to their website, many eCommerce businesses struggle with low conversion rates. 

According to Littledata, for the average conversion rate for eCommerce, anything more than 3.2% would put you in the best 20% of stores. However, this varies by industry too.

To help you increase your conversion rates and turn more visitors into buyers, we've compiled a list of the best Conversion Rate Optimization (CRO) tools for eCommerce businesses and given you a brief understanding of what exactly they aim to help you achieve.

List of the best conversion rate optimization tools for eCommerce 

While there are a plethora of tools in the eCommerce industry, here are some of the best ones for conversion rate optimization. 

1. SimplicityDX

We’ll start with the one that solves your current problem of the increasing customer acquisition costs on social media. SimplicityDX is the next step to social commerce that enables brands to take commerce experiences to social platforms instead of the traditional approach of using different platforms like Facebook, Instagram, TikTok and others to drive traffic to the online website. 

Contrary to landing pages, these are full-fledged online storefronts that merge social content with content from the product pages of the products shown. This helps social shoppers discover products easily and also explore items that interest them further from different categories. 

By tapping into continuity commerce, these edge storefronts enable brands to convert more online shoppers from social media. Since they also turn all social media content shoppable, they don’t require consumers to leave the platform to make a purchase - which further reduces the risk of drop-offs that causes lower conversion rates. 

Recommended reads: 

‍

• Complete guide to understanding edge storefronts and why they are the future of social commerce
• How SimplicityDX is reinventing social commerce with edge storefronts

2. Google Optimize  

Renowned as the original and widely trusted CRO tool, Google Optimize empowers you to delve into user behavior and engagement, unraveling insights that guide you toward the most impactful variations. 

By leveraging its robust A/B testing capabilities, you gain the ability to shape your website's performance and enhance conversion rates. With its seamless integration with Google Analytics and intuitive interface, Google Optimize emerges as an indispensable resource for optimizing your website's user experience.

Google Optimize is completely free to use. This accessibility ensures that businesses of all sizes can tap into their potential and drive meaningful results.

3. Unbounce  

Designed to empower marketers and businesses, Unbounce offers a wide range of features and tools to create visually stunning and high-converting landing pages. Its intuitive drag-and-drop editor allows you to customize every element of your landing page, from headlines to forms, without any coding knowledge. 

With built-in A/B testing capabilities, you can experiment with different page variations and optimize them based on real-time data. Unbounce equips you with the tools you need to attract, engage, and convert visitors into loyal customers.

Unbounce offers flexible plans starting at $80 per month, ensuring you have access to the right features and capabilities that fit your specific needs.

Recommended read: 

• Landing pages are not enough. SimplicityDX launches edge storefronts! 

4. Lucky Orange 

Gain valuable insights into visitor behavior and optimize your website for conversions with Lucky Orange's suite of Conversion Rate Optimization (CRO) tools. Lucky Orange offers an array of features, including heatmaps, visitor recordings, form analytics, conversion funnels, and live chat. 

Visitor recordings enable you to watch recordings of individual user sessions, helping you identify usability issues, conversion barriers, and opportunities for improvement. Additionally, Lucky Orange's live chat feature enables real-time communication with visitors, providing personalized assistance and boosting customer engagement. 

Pricing starts at $10 per month, making it an affordable solution for businesses of all sizes.

5. CrazyCall 

With features like call recording, call analytics, and real-time reporting, CrazyCall allows you to gain valuable insights into customer conversations, measure sales effectiveness, and identify opportunities for improvement. 

What’s more? You can track the source of your calls, analyze call duration and quality, and even integrate CrazyCall with other tools for enhanced workflow. By understanding the performance of your phone sales process, you can make data-driven decisions to boost conversion rates and drive more revenue.  

At $11 per month, CrazyCall brings various plans available to suit your business requirements.

6. Mouseflow 

Make informed decisions and optimize your website for conversions with Mouseflow's robust suite of CRO tools. Mouseflow is a platform that brings to you feedback surveys, that allow you to gather user feedback and insights directly from your visitors. 

With Mouseflow, you can gain a deep understanding of user behavior, identify optimization opportunities, and ultimately enhance your website's conversion rates. 

Pricing starts at $29 per month, with various plans available to accommodate businesses of all sizes.

7. Sumo 

Engaging with your audience, capturing more leads, and increasing conversions - they’re all possible with Sumo's powerful suite of marketing tools. Sumo offers a range of features designed to help businesses grow, including customizable pop-ups, welcome mats, smart bars, and A/B testing capabilities. 

These tools enable you to create compelling offers, promote newsletter sign-ups, showcase product recommendations, and capture visitor attention at the right moments. With Sumo, you can effectively engage your audience, build your email list, and drive more sales. 

Sumo’s pricing starts at $39 per month, with different plans available to suit businesses of all sizes.

8. Clicktale 

Clicktale empowers you to gain invaluable insights into your website visitors' behavior. With its comprehensive suite of Conversion Rate Optimization (CRO) tools, you can delve deep into user interactions through heatmaps, session replays, conversion funnels, and form analytics. Identify areas of improvement, optimize user experience, and enhance your website's conversion rates. 

Clicktale offers flexible pricing options tailored to your business needs.

9. Mixpanel 

Track user behavior, understand product usage, and optimize your website for conversions. With event tracking, user segmentation, funnels, and A/B testing, Mixpanel provides actionable insights to drive growth and improve your bottom line. 

Moreover, you gain deep insights into user behavior and make data-driven decisions to optimize your website for conversions with Mixpanel's powerful analytics platform. Track user interactions, identify trends, and uncover actionable insights that will help you enhance user engagement, improve conversion rates, and maximize your business's bottom line.

Pricing details are available upon request, ensuring you find the right plan for your business.

10. Instapage 

This powerful platform allows you to create, customize, and test high-converting pages that drive more leads and sales for your business. With Instapage's intuitive drag-and-drop editor and extensive library of customizable templates, you can effortlessly design landing pages that capture attention and drive results. 

Take advantage of advanced features like A/B testing, heatmaps, and conversion analytics to fine-tune your pages and maximize your conversion rates. Instapage is the go-to solution for businesses looking to create landing pages that deliver exceptional performance and drive meaningful conversions.

Pricing plans for Instapage start at $199 per month.

Recommended read: 

• Understanding edge storefronts and why they are better than traditional landing pages

11. CrazyLister

Enhance your online marketplace presence with CrazyLister, enabling you to create professional-looking product listings on platforms like eBay and Amazon. Maximize your sales potential and attract more customers with visually appealing and informative listings. 

With CrazyLister's user-friendly interface and customizable templates, you can optimize your listings for higher conversion rates. 

CrazyLister enhances your online marketplace presence, starting at $27 per month.

12. Freshchat

Elevate your customer service and boost conversions with Freshchat's live chat tool. Engage with your website visitors in real time, providing personalized assistance and building valuable relationships. 

Freshchat's features include chatbots, in-app messaging, proactive messaging, and detailed analytics to help you understand customer behavior and drive more sales. And a point to include, Freshchat helps you engage with your website visitors in real-time, provides instant support, and nurtures leads to drive more sales and conversions for your business.

Pricing plans for Freshchat start at $15 per month.

13. Optimonk 

Optimonk empowers you to capture more leads and increase conversions through a range of Conversion Rate Optimization (CRO) tools. With features such as pop-ups, exit-intent messages, and other conversion-focused elements, you can create effective lead-capture campaigns that resonate with your audience. 

Optimonk's intuitive interface and robust targeting options make engaging visitors and driving conversions easy. 

Pricing for Optimonk starts at $29 per month.

14. Visual Website Optimizer  

A winner in the run, discover the winning variations for your website and boost your conversion rates with Visual Website Optimizer (VWO). With its powerful A/B testing and multivariate testing capabilities, VWO empowers you to test different versions of your website and identify the most effective elements that drive conversions. 

Dive deeper into visitor behavior with VWO's advanced analytics, heatmaps, and click maps, allowing you to understand how users interact with your site and make data-backed optimization decisions. From landing pages to checkout processes, VWO equips you with the insights and tools to optimize your website for maximum conversions and achieve your business goals. There’s a lot more to explore with VWO, head on over to their website.

Visual Website Optimizer offers flexible pricing options to suit businesses of all sizes.

15. CrazyEgg Snapshots 

Don’t be fooled by the name. CrazyEgg Snapshots enables you to gain valuable insights into user behavior and optimize your site for conversions. This comprehensive suite of Conversion Rate Optimization (CRO) tools provides heatmaps, scroll maps, and click maps, allowing you to understand where visitors are clicking and scrolling on your website. 

By visualizing user interactions, you can make data-driven decisions to improve user experience and boost conversion rates.

CrazyEgg Snapshots offers transparent and flexible pricing, starting at $24 per month, with various plans available to suit your specific needs.

16. Zarget 

Improve your website's performance and increase conversions with Zarget's suite of Conversion Rate Optimization (CRO) tools. Conduct A/B testing to determine the most effective variations of your web pages, utilize heatmaps to visualize user behavior, and analyze your conversion funnels to identify areas for improvement.

Zarget offers flexible pricing options to accommodate businesses of all sizes.

17. Veeqo 

Streamline your inventory management and improve your eCommerce business with Veeqo. This comprehensive platform allows you to manage your inventory across multiple sales channels, ensuring accurate stock levels and efficient order fulfillment. 

With Veeqo's powerful features, including real-time inventory syncing, order management, and analytics, you can optimize your operations and drive more conversions.

Pricing starts at $156 per month, offering businesses an efficient and cost-effective inventory management solution across multiple sales channels.

18. SEMRush  

A renowned player in the list, you can boost your website's search engine rankings and drive more traffic with SEMRush's all-in-one marketing toolkit. This robust platform provides a range of tools for SEO, PPC, social media, and content marketing, allowing you to optimize your site for conversions. 

With SEMRush, you can conduct keyword research, track rankings, analyze competitor strategies, and gain valuable insights to improve your website's performance - that has a direct impact on your conversions. 

Pricing for SEMRush's all-in-one marketing toolkit starts at $119.95 per month, providing comprehensive SEO, PPC, social media, and content marketing tools to optimize your site for conversions and drive more traffic.

19. Lucky Orange Funnels 

Identify bottlenecks in your website's user experience and optimize your conversion rates with Lucky Orange Funnels. This powerful suite of CRO tools allows you to create and analyze conversion funnels, enabling you to understand user behavior and identify areas for improvement. By optimizing your funnels, you can enhance the user journey and increase your website's overall conversion rates.

Unlock the power of conversion funnels with Lucky Orange Funnels at a starting price of $10 per month.

20. Crazy Egg  

CrazyEgg allows you to make informed decisions and optimize your website for conversions. Gain valuable insights into user behavior with heatmaps, scroll maps, click maps, and more. Understand where visitors are clicking, scrolling, and interacting on your site to make data-driven improvements. With Crazy Egg, you can enhance user experience, increase engagement, and drive more conversions.

Gain deep insights into user behavior and website performance with Crazy Egg, starting at $24 per month.

21. Crazy Egg Recordings 

Record user sessions and analyze user behavior to optimize your site for conversions with Crazy Egg Recordings. This powerful tool allows you to view session recordings of how users interact with your website, providing valuable insights into usability, navigation, and potential pain points. By understanding user behavior, you can make informed optimizations to improve conversions.

Understand user behavior at a granular level with Crazy Egg Recordings, starting at $24 per month.

22. OptinMonster 

Capture more leads and increase conversions with OptinMonster's lead generation tool. This powerful platform offers a range of conversion-focused tools, including pop-ups, slide-ins, and other attention-grabbing elements. 

Moreover, you can create compelling offers, target specific segments of your audience, and grow your email list to drive more conversions. And lastly, from eye-catching pop-ups to attention-grabbing slide-ins, OptinMonster offers a variety of conversion-focused features designed to capture more leads and drive higher conversion rates.

Capture more leads and increase conversions with OptinMonster's lead generation tool, available at a starting price of $9 per month. 

23. Justuno 

Capture leads and increase conversions with Justuno's suite of Conversion Rate Optimization (CRO) tools. This comprehensive platform offers various tools, including pop-ups and banners, to engage your website visitors and drive conversions. With Justuno, you can create compelling offers, implement exit-intent pop-ups, and utilize advanced targeting options to optimize your site for higher conversion rates.

Increase conversions with Justuno's suite of conversion rate optimization tools, including pop-ups and banners, starting at $29 per month.

24. Freshmarketer 

Optimize your website for conversions with Freshmarketer's suite of CRO tools. This comprehensive platform offers A/B testing, heatmaps, and funnel analysis to help you understand user behavior and improve your website's performance. With Freshmarketer, you can test different variations, visualize user interactions, and identify areas for optimization to boost your conversion rates.

Freshmarketer's A/B testing, heatmaps, and funnel analysis starts at $99 per month.

25. Mouseflow 

Gain a comprehensive understanding of your website visitors and optimize their user experience with Mouseflow's advanced CRO tools. Dive deeper into user behavior with session recordings that allow you to watch real-time website interactions, identify pain points, and discover conversion opportunities. 

Additionally, Mouseflow offers conversion funnels and form analytics to help you optimize the customer journey and maximize conversions. With its intuitive interface and powerful features, Mouseflow empowers you to make data-driven decisions and elevate your website's performance.

Unlock the power of Mouseflow's CRO tools with plans starting at $29 per month.

26. Hotjar

Here we are, at the end of the list.

Hotjar helps you understand user behavior and identify areas for improvement on your website. With heatmaps, you can visualize user activity and identify which elements of your page are most engaging. Visitor recordings allow you to watch real user sessions and gain valuable insights into their browsing behavior. Conversion funnels help you analyze the user journey and identify areas where visitors drop off.

Pricing for Hotjar depends on the number of page views your website receives per day. They offer both free and paid plans, with the paid plans starting at $39 per month. 

By using these CRO tools, you can optimize your eCommerce website for conversions and turn more visitors into paying customers. 

Remember, increasing your conversion rates is a process that takes time and constant optimization. Use these tools to make data-driven decisions and continually improve your site for conversions.

Conclusion 

In conclusion, improving your eCommerce website's conversion rate is crucial for driving business growth. By using the right conversion rate optimization tools, you can identify and address pain points in your website's user experience and optimize your site for conversions. It's important to remember that increasing conversion rates is an ongoing process that requires constant monitoring and testing.

Ultimately, to drive conversions, eCommerce brands need to meet consumers where they are the most active. By using CRO tools to optimize your site for conversions, you can create a better user experience for your customers and increase your chances of converting visitors into paying customers. 

Ready to double down your conversions from social traffic? 

Book a demo for SimplicityDX today.