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10 Best Advertising Tools For eCommerce Businesses (2023)

Table Of Content

Your search for the best advertising tools for eCommerce businesses ends here. Read to learn more!

The cost of eCommerce advertising has skyrocketed in recent years. In fact, the average Facebook ad spend has increased by 89% over the past year.

The reason is the growing popularity of eCommerce and rising competition for advertising space.

Therefore, it's more important now than ever for eCommerce brands to have the right tools to stay on top of their advertising campaigns. These marketing tools for eCommerce help to track and optimize your advertising campaigns and measure results.

This blog will discuss some of the best advertising tools for eCommerce businesses with their features and benefits.

So no matter if you’re a seasoned eCommerce marketer or a novice, read this article to learn about the best eCommerce advertising tools.

List Of The Best Advertising Tools For eCommerce

While there are plethora of eCommerce advertising tools in the market but below listed are the best ones to boost your advertising campaigns.

1. SimplicityDX

One of the biggest reasons why eCommerce businesses experience high customer acquisition costs is the experience break for online shoppers. While brands are promoting lifestyle content on social media through advertising campaigns and click to buy shoppable posts, shoppers heading to the brand site experience hard landings - as per our research, the Cost of Bounce of Social Traffic, consumers found discrepancies in the product. They either found the product to look different from what attracted them to it or they weren’t sure of the quality.

This is where our very first tool in this list comes in - SimplicityDX.

SimplicityDX helps make the transition from social media platforms to brand sites smoother with the help of Edge storefronts. These are online storefronts that are able to bring together social content and the commerce experiences, helping consumers connect the dots and find the products that they like!

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Here’s why we think SimplicityDX is one of the best tools to increase conversions from eCommerce advertising:

With just a few clicks of the mouse, every campaign or piece of content can have its own storefront, created instantaneously
The storefront can live on your own domain providing peace of mind for your customers.
Create a fully shoppable social homepage where customers can browse through all your promoted and featured social content, mirroring the aspirational style from your social media.
AI-powered engine that is up and ready in no time; faster than your usual landing page builders.

Recommended read: Social commerce trends for 2023

2. AdRoll

AdRoll is a retargeting platform that allows you to show ads to people who have already visited your website or app. What makes it the best eCommerce advertising tool is its robust features that help you reach your target audience and increase your sales.

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Here are some reasons why AdRoll is one of the best online advertising tools out there:

It offers multi-channel advertising capabilities to reach your target audience on platforms like Facebook, Instagram, and Google.
It provides detailed reports of your advertising campaigns, so you can track the performance of your campaigns and see how your ads resonate with your target audience.
It allows you to customize your ads to your brand and audience making it the best advertising tools for eCommerce.
It offers integrations with popular eCommerce platforms such as Shopify, Magento, and WooCommerce, making it easy for businesses to set up and manage their campaigns.

Let’s look what customers have to say about AdRoll’s commerce advertising capabilities:

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3. Adyogi

Are you looking for the best advertising tools for eCommerce to help you optimize your advertising campaigns? Adyogi is one of them. The platform uses machine learning to predict which ads will likely succeed so that you can use your ad budget wisely.

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Here are some other features that make Adyogi one of the best advertising tools for eCommerce:

The platform uses advanced algorithms to optimize ad performance, target the right audience, and maximize return on ad spend (ROAS).
You can use it to create dynamic product ads that automatically show each user the most relevant products.
The platform provides detailed analytics and reporting tools to track and measure the performance of your advertising campaigns. This data-driven approach helps you make informed decisions and optimize your strategy accordingly.
Adyogi offers powerful remarketing capabilities that allow you to retarget users who have shown interest in your product or visited your website.
It is a user-friendly platform with an intuitive interface and easy-to-navigate features. Businesses of all sizes can access this tool, even those without extensive advertising experience.

4. Criteo

Criteo is one of the world's leading marketing tools for eCommerce. It offers a variety of features that make it a powerful tool for reaching and converting online buyers.

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Here are some of the reasons why Criteo is considered one of the best advertising tools for eCommerce:

Criteo specializes in personalized retargeting, which means you can serve relevant, customized ads to potential customers who have shown interest in your products. This can help you to increase brand awareness, drive traffic to your website, and boost sales.
Criteo uses advanced machine learning algorithms and data analytics to optimize ad performance. This means your ads are more likely to be delivered to the right people at the right time and generate sales.
Criteo has a vast network of publisher websites, mobile apps, and social media platforms where its ads appear. This allows you to target audiences across multiple channels and maximize brand exposure.
Criteo provides comprehensive reporting and analytics tools that provide valuable insight into campaign performance. This information can help you to make data-driven decisions about your advertising campaigns.

Here’s what customers think about Criteo’s advertising features:

5. Retargetly

Your search for the best advertising tools for eCommerce with full-featured, advanced features and proven results ends here. Equipped with a robust data management platform, Retargetly offers eCommerce companies a holistic approach to target and engage audiences effectively.

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Here's what sets us apart from other eCommerce marketing tools:

First, the platform excels at audience segmentation and targeting. You can create highly specific audience segments based on user behavior, demographics, interests, etc. This ensures that your ads reach the right people at the right time, maximizing your chances of conversion.
Second, it uses data to power its advertising platform. This means that your ads will be shown to the people most likely to be interested in them. This will improve your conversion rate and increase your ROI.
Lastly, you can easily integrate with other advertising platforms and channels such as display, social media, and mobile to reach your audience across multiple touch points.

6. Taboola

We all know native ads are likely to be clicked on because they are less intrusive than traditional display ads. A Sharethrough and IPG Media Labs study found that participants were found to look at native ads 53% more frequently than display ads. As a result, more and more eCommerce companies are turning to native advertising.

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According to the website, Taboola is the world's leading discovery and native advertising platform, helping people discover what's exciting and new.

This is considered among the best advertising tools for eCommerce for the following reasons:

It provides access to an extensive network of publishers, allowing your eCommerce business to reach a broad and engaged audience through various popular websites and media channels.
The platform's algorithms use advanced machine-learning techniques to analyze user behavior and preferences, enabling highly targeted and personalized ad placements.
The platform is user-friendly and easy to navigate, allowing you to set up and manage your campaigns efficiently.

Want to know what actual customers have to say about Taboola? Take a look at these reviews.

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7. Outbrain

Outbrain is a native advertising platform that enables eCommerce companies to reach their target audience with relevant and engaging content. This platform offers a variety of features that make it one of the best eCommerce marketing tools. Let's take a look at these features:

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The platform's native advertising feature seamlessly integrates your eCommerce products and content with the user experience of popular websites, increasing engagement and conversions.
Like Taboola, the platform has a vast network of premium publishers, allowing you to reach a large and diverse audience.
The platform's algorithms are designed to provide personalized recommendations and ensure that ads are shown to users most likely interested in your products.
Outbrain offers A/B testing features that you can use to refine your ad creatives and messages for better results.

8. AdEspresso

AdEspresso is considered one of the best advertising tools for eCommerce due to its comprehensive features and focuses on maximizing campaign results. Focused on Facebook and Instagram ads, AdEspresso offers a user-friendly interface that simplifies ad creation, management, and optimization.

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Here are some features that set AdEspresso apart from the list of eCommerce marketing tools:

You can use AdEspresso to create multiple ad variations, test different targeting options, and analyze performance metrics to determine the most effective strategies.
AdEspresso makes tracking key performance metrics like click-through rates, conversions and costs easy to make data-driven decisions and continuously improve your campaigns.
The platform offers a variety of ad formats, including display ads, video ads, and native ads. This allows you to create ads tailored to specific goals and audiences.
It can be easily integrated with various eCommerce platforms such as Shopify, WooCommerce, and Magento. This allows you to easily sync your product catalog and create ads that promote your products.

Still not convinced? How about reading reviews from actual customers? Here’s what they have to say.

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9. AdScale

AdScale is the best advertising tools for eCommerce with rich features, AI-powered optimization, and real-time performance analytics. AdScale automates campaign management with advanced algorithms to maximize the efficiency of your advertising efforts.

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Here are some features that make it a popular choice among eCommerce advertising tools:

AdScale offers a multi-channel approach that allows you to run campaigns across search engines, social media platforms, and display networks. This gives you the flexibility to reach your target audience wherever they are.
AdScale's AI-powered optimization continuously analyzes data and makes data-driven decisions to optimize campaigns in real-time. Your campaigns always run at their best, even as your target audience and market conditions change.
AdScale provides real-time performance analytics so you can track the performance of your campaigns and make adjustments as needed. This gives you the insights you need to improve your campaigns and get the most out of your advertising budget.
AdScale has a user-friendly interface that makes it easy to set up and manage campaigns, even if you're not a technical expert. This makes it a great choice for businesses of all sizes.

10. Kenshoo

Kenshoo is regarded as one of the best advertising tools for eCommerce due to its robust features, comprehensive functionality, and proven track record. Kenshoo enables you to effectively manage and optimize your advertising campaigns across multiple channels, such as search, social media, and eCommerce platforms.

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Here are some of the reasons why Kenshoo is considered the best online advertising tools:

Kenshoo offers advanced bidding strategies, ad scheduling, and budget optimization capabilities to help you maximize ad performance and ROI.
The platform is highly scalable and suitable for businesses of all sizes and complexity. It seamlessly integrates with popular advertising channels and tools to streamline your workflow.
Kenshoo's audience targeting capabilities allow you to segment your audience based on various parameters, such as demographics, behavior, and interests, and ensure that your ads are shown to the most relevant prospects.

Boost Your Business With The Best Advertising Tools For eCommerce

Social media advertising is constantly evolving. As new platforms emerge and user behavior changes, brands must adapt their advertising strategies accordingly. This can be challenging, but staying ahead of the curve is key if you want to reach your audience and achieve your marketing goals.

This is where the best advertising tools for eCommerce come in. From personalized retargeting and advanced analytics to cross-channel optimization and targeting, the best advertising tools for eCommerce listed above can help brands confidently navigate the ever-changing advertising landscape.

To stay up-to-date on the latest eCommerce advertising trends, strategies, and tools, subscribe to our blog and unlock valuable insights and future-proof solutions.

Looking for ways to reduce your eCommerce acquisition costs?

Book a demo with our experts to know more about SimplicityDX.

Ruth Peters

Chief Marketing Officer